We’ve joined the All-Party Parliamentary Group for Cycling & Walking. Why? Because we have never been “just a scooter company” — and active transport is our DNA.
By Ross Ringham
Safety is one key reason why many UK residents do not choose walking or cycling as their primary means of transport. Motor vehicles squeeze pedestrians to the sides of streets, intimidate cyclists, and poison the air. Worse, more than half of drivers exceed 30mph speed limits in the UK, turning the simple act of crossing the road into a life-and-death gamble.
The All-Party Parliamentary Group for Cycling & Walking (APPGCW) is leading the way to a better UK transportation future. The group helps regulators at all levels of government prioritize pedestrians and cyclists, by collecting best practice examples and promoting innovative ideas. Its findings shape policy decisions by informing both Houses of Parliament, local and regional authorities, and the central government.
Superpedestrian joined the APPGCW in January 2021 with one goal: to support a vision for Britain where pedestrians and cyclists rule the streets, and where short urban journeys by car are the exception, not the norm.
“Welcoming a diverse array of associate members to the APPGCW is critical to achieving our long-term goal of enabling greater levels of active travel,” comments Lord Berkeley, APPGCW patron. “Electric scooters could play an important role in helping British communities transition successfully to a car-free future. We’re pleased to welcome Superpedestrian to the Group.”
It may seem like a counter-intuitive move for a company that provides shared electric scooters to join a group promoting cycling and walking, but we don’t see it that way. Here are three reasons why we are proud to support the work of the APPGCW:
1. We are not just a scooter company. Superpedestrian, creator of the LINK electric scooter, is foremost an engineering firm. Spun out of MIT in 2013, we are a transportation robotics company specializing in electrified technologies and artificial intelligence. Our team of designers, engineers, and urbanists identify as cyclists and pedestrians. They do not come from the scooter world, so we approach this new transport mode from a totally different perspective.
2. Active travel is in our blood. Our first product was an AI-enabled device that transformed ordinary bicycles into intelligent, hybrid e-bikes. From this came our active safety platform that can self-diagnose 140 critical faults and autonomously fine-tune hardware performance in real-time. We named this technology VIS (Vehicle Intelligence System). Only then did we design a cutting-edge scooter chassis and powertrain to match, creating the LINK scooter.
3. We create pioneering, patented technologies that protect pedestrians. Safety is far more than a buzzword at Superpedestrian. We spent two years developing the world’s first onboard geofencing, that responds in just 0.9s. We obsessed over brakes, building three independent systems that stop LINK’s e-scooters in half the distance of other common shared scooters. We tested our suspension to one million bumps, and securely sealed our battery away from dust, water, vandals and wear and tear. We also invented composite geofencing, a next generation technology that is proven to prevent sidewalk riding (or “pavement” riding, in British parlance). In everything we do, safety comes first — for our riders, and everyone else who shares city streets.
“We believe that cities where everyone can move safely — whether by foot, bicycle, or scooter — are the healthiest and happiest places to live and work,” explains Haya Verwoord Douidri, VP for EMEA at Superpedestrian. “Better planning and infrastructure provision for active transportation modes will cut car use. The resulting benefits, including reduced congestion, cleaner air, and fewer road deaths, will be enjoyed by all residents. We look forward to working with Members of Parliament and the APPGCW to make this brighter future a reality.”
The APPGCW can help improve the lives of millions of British people, and is an invaluable reference for all in this field. With active transport in our very DNA, cycling roots, and a track record in designing technologies that protect pedestrians, we’re delighted to lend this group a helping hand.